In the ever‑evolving world of social media marketing, we at KVIG Inc. partnered with Bond Road Cannabis to deliver a data‑driven cannabis marketing strategy that not only amplified their brand awareness but also safeguarded against industry shadow bans. By conducting a comprehensive campaign recap, we’ve demonstrated how targeted adjustments in content style and scheduling can yield outsized returns, even amid the challenges of the 2019–2020 pandemic. Our detailed recap underscores the importance of Instagram engagement tactics and serves as a blueprint for cannabis and lifestyle brands seeking exponential growth.
Central to our success was a complete overhaul of the Instagram strategy. We shifted from sporadic, off‑frame posts with inconsistent lighting to a polished, in‑frame two‑posts‑per‑page format. Introducing a cohesive color palette design—featuring LOGAN, RIPE LEMON, DE YORK, CITRINE WHITE, and RANGITOTO—allowed us to reinforce Bond Road Cannabis’s visual identity across every post. This consistency not only improved the feed’s aesthetic appeal but also solidified the brand’s presence in followers’ timelines.
Timing is everything in digital marketing, and our research‑driven posting schedule proved transformative. We established weekday posts at optimal windows (9 AM–3 PM for Mon–Wed; 3 PM–6 PM for Wed–Fri), complemented by story updates every three hours, while weekend slots capitalized on peak user activity (Friday after 5 PM; Saturday 11 AM–3 PM; Sunday after 10 AM). This optimized cadence maximized Instagram reach and minimized the risk of shadow bans, ensuring content consistently landed in front of the right audience.
Equally important was our approach to brand storytelling through a strategic grid layout. We organized Bond Road Cannabis’s Instagram grid so that product shots (“nugs”) anchored the far right column, employee highlights occupied the left, and lifestyle or video content filled the center—videos only appeared after two lifestyle posts to maintain pattern integrity. This grid posting pattern created a balanced, engaging visual narrative that guided followers through the brand story.
A cornerstone of our campaign was hashtag optimization. We phased out oversaturated or shadow‑banned tags such as #lasvegasweed and #vegascannabis, replacing them with fresh, high‑performance tags like #hikinglove, #premiumflowers, and #vibecheck. Our refined hashtag strategy unlocked new organic traffic streams and ensured that Bond Road Cannabis’s posts surfaced in relevant conversations without triggering platform filters.
The results speak for themselves. Within a year, we helped Bond Road Cannabis nearly reach its 1,000‑follower goal, doubled their likes, tripled interactions, and quadrupled reach—all with no additional spend. We also launched new Facebook channels, facilitated key B2B partnerships, and delivered over $50,000 in cost savings compared to standard agency rates. This campaign recap highlights how a well‑executed social media marketing campaign can drive measurable ROI and position a cannabis brand for sustained growth.
KVIG Incorporated 